What Happened To Tumblr?

Alex Hern writes for The Guardian about the current state of Tumblr and why the site will never return to its pornified past. Hern first lays out what a jumbled, confusing mess the site has become.

And users can’t simply reply to a post – you either reblog it (sharing it and your comment with friends), send a private message about it, or you send a semi-public “ask”, a reply that the recipient can then, if they want, publish, creating a whole new chain of conversation. Even the commercial model is odd: as well as targeted adverts, the site sells an “ad-free” experience (for $40 a year), offers a Patreon-style subscription services (called Post+), and recently launched Tumblr Blaze, a bizarre promoted-post service that lets users spend $10 to show their content to a completely untargeted selection of 2,500 users, and has been gleefully adopted by the community for a sort of esoteric trolling.

It’s a lot for users to take in. Tumblr is trying hard to monetize, throwing everything at the wall and hoping some things stick. I logged into my Tumblr account, to see what has changed since the last time I checked on the site, and the list of options has grown quite long. Honestly, though, I don’t dislike Tumblr because of the tools, but due to the culture that exists on the site.

TechScape: Tumblr and Why ‘The Porn-Friendly Era of the Internet Is Over’ | The Guardian

 
Robert Rackley @rcrackley
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