Last year, as music venues shut their doors, the hype began to quickly build around streaming concerts online. Several players entered the field, including Bandcamp. Twitch rapidly expanded their music team. However, live streaming events didn’t take off as expected. Even as so many artists are still cancelling tours, the industry doesn’t seem to be picking up and filling the void.
Only 5% of the U.S. general population has attended a virtual concert or livestreamed performance in the past year, and only 5% of the U.S. general population plans to attend a virtual concert or livestreamed performance in the upcoming year. — MRC Data’s 2021 U.S. Music 360 report