Politico has a piece on why the Facebook boycott by major companies likely neither cost the companies much nor impact Facebook very much. The timing is particularly important. The three reasons:
- This is during a historically slow sales month.
- It is happening happening during a recession.
- It coincides with the low-spending period of semi-quarantine.
They make the point with an apt analogy.
Asking a corporation to boycott Facebook in July 2020 is a little like asking a casual drinker to observe Lent by giving up alcohol in a dry county.
I share the skepticism that this movement will gain much but another round of false contrition from Facebook, but I would love to be proven wrong.